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I found these flowers in Saint-Petersburg, Russia in the end of July, growing near a house, apparently planted by someone along with lots of other flowers. These look very saturated purple: my phone failed to capture this purpleness, instead rendering them red regardless of white balance setting, and with a DSLR I was able to capture something closer to their real color, although still not ideally (see the photo below).
What is the name of these flowers?
It looks like lychnis coronaria, or the rose campion. There are other English names such as "dusty miller" from the grey leaves.
In the UK, if you grow it as a garden flower it will self-seed and spread everywhere. The only "cultivation" required is getting rid of it where you don't want it growing!
