I was hoping someone might be able to help me identify this flower please. I have tried some identification websites, but I've not been able to find anything that matched perfectly. I don't have many details, but I am happy to get more info or more pics if you need them. All I can tell you at the moment is that it is flowing in July in South East England (summer) and it is growing as if a weed.
The closest matches I could find from identification sites were Swordleaf inula, or Echinacea 'Cleopatra' but they just don't match exactly.
Please let me know if there are any questions. thanks