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I was hoping someone might be able to help me identify this flower please. I have tried some identification websites, but I've not been able to find anything that matched perfectly. I don't have many details, but I am happy to get more info or more pics if you need them. All I can tell you at the moment is that it is flowing in July in South East England (summer) and it is growing as if a weed.

The closest matches I could find from identification sites were Swordleaf inula, or Echinacea 'Cleopatra' but they just don't match exactly.

Please let me know if there are any questions. thanks

Yellow Flower

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This is known as Strawflower (Xerochrysum bracteatum). It is a well-known flower for drying and lasts long time. Best cut before opening to full flower if you wish to preserve as a cut flower.

Edit: also known popularly as Helichrysum.

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  • Thank you @colin-beckingham, it definitely seems to be a Xerochrysum Bracteatum. I believe it used to be under the Helichrysum family but has been re-classified as a Xerochrysum, from the wikipedia page on Xerochrysum bracteatum that you have linked to.
    – Markyyys
    Jul 31, 2018 at 11:27

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