This perennial is sold to me as rudbeckia. It is similar to my other yellow rudbeckia, but the petals (apart having different color) are much finer while touching. Is this really rudbeckia?
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Yes, I believe it is a Rudbeckia variety - the colours look a bit drab in your photo, but it might be Rudbeckia hirta 'Summerina orange'. There a lot more hybrids and varieties these days which don't immediately look like Rudbeckia https://www.dreamstime.com/stock-photo-rudbeckia-hirta-summerina-orange-red-orange-flowers-image95921005. This plant prefers full sun, but does not like soil which dries out frequently, so dampish soil and sunlight (not an easy combination).