Your greenhouse should be oriented east west. Your plant beds (and I recommend building your greenhouse over soil that you will simply add decomposed organic matter to as you build your beds and periodically cover the tops around the plants with decomposed organic mulch as well) should be north south (long axis). Do not worry about morning sun or afternoon sun as all plants will get both, should get both. Tall plants in the back so as not to shade smaller plants. Most vegetable and flowering plants all need as much sun as possible so shade plants won't be an issue.
South is to the left where the poly is lifted up daily for ventilation. Looking toward the west end of 'tunnel'. Raised beds made from very non-fertile pumice soil with added bagged decomposed organic compost.
I've got pics of our new greenhouse with the same beds but they are not retrievable at the moment. Made with dimensional lumber, same orientation. Wall on south side should be made as low as possible and have the ability to open fully. Best is the ability to have windows on the north side to get flow going. Without opening these walls/windows the heat can quickly climb to past 100 degrees F. It is a big big deal. In addition, you need great fans to blow the air causing enough movement the leaves of your plants should move as well. This is the best preventative for fungus problems which you WILL have.
The book you should get right away is by Shane Smith called 'Greenhouse Gardening'. His information is easy to read, great pictures, graphs and very detailed information. This book is one of my most used books in my library.
He will get into the different 'skins' of greenhouses and the pluses/minuses to determine the best for you. Get the BEST you are able to afford!
Notice I never plant in rows. Waste of space. I also use pots and in the pots I only use potting soil from the store.