Yes, they have a good chance - as my Mum has proven multiple times. Because she was always very busy, she just put the entire root ball into the ground, no further fussing. Admittedly, she just couldn't stand the idea of throwing healthy plants on the compost just because they were done flowering (she never bought them, but was given them as a gift - instead of cut flowers), but in about nine out of ten cases they did well for a few years.
Obviously they never grew much taller and pruning sometimes resembled micro-surgery, but we didn't have any major problems. Some were a bit less frost hardy, but considering the fact that they were probably produced as "disposable", they lived a long, flowering life.
So absolutely, go ahead and plant them. If you can easily separate them, do so, it will give them a but more room. (I'm not sure whether I'd try to rip a root ball apart, but yours is loose, as you write.) Just remember that the current heat wave is probably a tough time for new plantings. If you do plant, water carefully and keep it shaded for a while. I would probably wait a bit longer until the next rainy period...